James Fenner James Fenner

Property lead generation strategies

Property lead generation has never been more crowded or more confusing. Portals, social media, email, PPC, offline marketing and word‑of‑mouth all compete for budget and attention, and it is easy to end up with lots of activity but not many instructions or reservations. The most effective developers and agents focus on building a system, not chasing tactics: a joined‑up approach that attracts the right people, captures their details, nurtures them over time and turns genuine interest into committed buyers, tenants or clients.

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