Why your property development isn't selling: 9 issues to diagnose before you blame the market

When sales slow or stall on a property development, the instinctive response is often to point to the wider market: interest rates, mortgage availability, consumer confidence or competition. While external conditions matter, developers who jump straight to "it's the market" miss opportunities to diagnose and fix issues they can actually control. This guide walks through nine practical areas to audit before assuming the problem is beyond your reach.​