We know from experience that most luxury property marketing strategies fail to acquire traction in the marketplace when they rely solely on agents’ sales. Property sales finance an increasing number of mixed-use projects, with 80-90% of upmarket and luxury hotel developments include some sort of residential component.

New property developments require a different strategy than resale properties if the developers want to attract the correct customers. To sell their properties, large developers utilise a variety of marketing methods that smaller enterprises may lack the means or experience to emulate.

The word "brand marketing" refers to an overarching strategy designed to build brand awareness and favorability through time. Brand marketing strives to create a steady stream of devoted buyers. This is accomplished by regularly sharing the brand's story in ways that resonate with target audiences.

We recognise that you, as a developer of property, have many responsibilities. There is typically little time left to think about social media after handling financing, preparing the development program, and securing relevant official permissions.

The days of simply having a storefront to attract vendors and get their orders are long gone. Homeowners, like the rest of the population, are increasingly comfortable using digital technologies and are increasingly likely to trust the information they find online rather than what they see in person. an agency