James Fenner James Fenner

Tips on writing a marketing plan.

In the property industry, what constitutes a marketing strategy? A property business's marketing plan details the steps you'll take to attract potential clients, close the deal with them, and keep them as customers for the long haul.

Read More
James Fenner James Fenner

How to write a property marketing plan

An annual property marketing plan should detail your approach, budget, intended clientele, and anticipated results. A property marketing plan is a blueprint for how you'll go about promoting your company to potential clients.

Read More
James Fenner James Fenner

The Importance of digital marketing in the property industry

We know from experience that most luxury property marketing strategies fail to acquire traction in the marketplace when they rely solely on agents’ sales. Property sales finance an increasing number of mixed-use projects, with 80-90% of upmarket and luxury hotel developments include some sort of residential component.

Read More
James Fenner James Fenner

Digitally communicating property developments

New property developments require a different strategy than resale properties if the developers want to attract the correct customers. To sell their properties, large developers utilise a variety of marketing methods that smaller enterprises may lack the means or experience to emulate.

Read More
James Fenner James Fenner

How to choose the best agency for your property.

The word "brand marketing" refers to an overarching strategy designed to build brand awareness and favorability through time. Brand marketing strives to create a steady stream of devoted buyers. This is accomplished by regularly sharing the brand's story in ways that resonate with target audiences.

Read More
James Fenner James Fenner

Five criteria for selecting a property marketing agency for estate agents.

The days of simply having a storefront to attract vendors and get their orders are long gone. Homeowners, like the rest of the population, are increasingly comfortable using digital technologies and are increasingly likely to trust the information they find online rather than what they see in person. an agency

Read More