James Fenner James Fenner

How to promote a new construction property.

Marketing a new property development is more difficult than ever before. You need to develop channels and tactics that will deliver your development to the right people, on the channels they spend their time on, and stay ahead of the competition in a space where branding and storytelling are becoming increasingly important.

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James Fenner James Fenner

Five reasons why you should brand your property project

The construction industry is expanding at a rate that has never been seen before. More than ever, in this age of ferocious competition, it is crucial that your development project stands out from the crowd. Branding a building is one way to achieve that goal.

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James Fenner James Fenner

Should you work with a property marketing agency? 

 Can you do your own property branding? A debate on whether you should accomplish you need a strategic partner to help you build a strong personal brand, or can you accomplish it on your own? It's more of a "could vs. should" debate than anything else.

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James Fenner James Fenner

Thirty six simple yet powerful ways to promote property.

While agents are still important, prospective buyers are increasingly looking to do their own research online before meeting with any professionals. Most homebuyers (92%) start their search for a new home online, and agents can take advantage of this by maintaining an active presence there.

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James Fenner James Fenner

Effective property marketing

Knowing your goals, your property's best features, your ideal clientele, and the properties in your market space will help you develop a comprehensive marketing plan.

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James Fenner James Fenner

Tips on writing a marketing plan.

In the property industry, what constitutes a marketing strategy? A property business's marketing plan details the steps you'll take to attract potential clients, close the deal with them, and keep them as customers for the long haul.

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James Fenner James Fenner

How to write a property marketing plan

An annual property marketing plan should detail your approach, budget, intended clientele, and anticipated results. A property marketing plan is a blueprint for how you'll go about promoting your company to potential clients.

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James Fenner James Fenner

The Importance of digital marketing in the property industry

We know from experience that most luxury property marketing strategies fail to acquire traction in the marketplace when they rely solely on agents’ sales. Property sales finance an increasing number of mixed-use projects, with 80-90% of upmarket and luxury hotel developments include some sort of residential component.

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James Fenner James Fenner

Digitally communicating property developments

New property developments require a different strategy than resale properties if the developers want to attract the correct customers. To sell their properties, large developers utilise a variety of marketing methods that smaller enterprises may lack the means or experience to emulate.

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James Fenner James Fenner

How to choose the best agency for your property.

The word "brand marketing" refers to an overarching strategy designed to build brand awareness and favorability through time. Brand marketing strives to create a steady stream of devoted buyers. This is accomplished by regularly sharing the brand's story in ways that resonate with target audiences.

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James Fenner James Fenner

Five criteria for selecting a property marketing agency for estate agents.

The days of simply having a storefront to attract vendors and get their orders are long gone. Homeowners, like the rest of the population, are increasingly comfortable using digital technologies and are increasingly likely to trust the information they find online rather than what they see in person. an agency

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