James Fenner James Fenner

What to look for when choosing a property marketing agency

The days of simply having a storefront to attract vendors and get their orders are long gone. Homeowners, like the rest of the population, are increasingly comfortable using digital technologies and are increasingly likely to trust the information they find online rather than what they see in person.

Read More
James Fenner James Fenner

The complete handbook on real estate branding

You need a unique selling proposition if you want to succeed as a real estate agent.  Being competent isn't enough; you also need to leave a lasting impression on your customers so they come back for more of what you've got.

Read More
James Fenner James Fenner

Why use a property marketing agency.

As an estate agent, having the skilled help of a specialist property marketing firm enables you to become more efficient, build a competitive edge, and raise your share in a crowded market, all while providing you and your agency staff with a selection of cheap solutions for selling property.

Read More
James Fenner James Fenner

Definition of property marketing.

Here at Flow Advisory, we're huge supporters of the property sector and property marketing in general. With extensive experience in assisting property-related businesses (including investment firms, estate agencies, design firms, and development companies) in establishing stronger connections with their intended audiences and gaining an edge over rivals through strategic planning and comprehensive outreach, we can help your company succeed.

Read More
James Fenner James Fenner

Property marketing: What is it?

The promotion and advertising of properties that are for sale or rent is referred to as property marketing. It entails a variety of actions aimed at matching prospective tenants or buyers with available properties.

Read More
James Fenner James Fenner

Are you prepared to take your property advertising to the next level?

Tenants and investors in today's market are spoiled for choice and increasingly demanding speed and frictionless user experiences when looking for new properties and investment opportunities, so it's more important than ever to stand out from the crowd with a carefully crafted marketing strategy.

Read More
James Fenner James Fenner

Marketing strategies for selling a home.

Every commercial property marketing campaign needs a unique approach and set of answers due to the high level of competition in today's property marketplaces. The time for a one-size-fits-all approach to advertising is long over. Dedicated advertising options are necessary for exclusive property listings.

Read More
James Fenner James Fenner

The Importance of branding in property. 

Property development is one of the most cutthroat markets, so it stands to reason that you'll need a formidable brand to attract your ideal clientele and set yourself apart from the competition. But how do you promote a building project? When it comes to advertising, what are the major developers doing that you aren't?

Read More
James Fenner James Fenner

How to promote a new construction property.

Marketing a new property development is more difficult than ever before. You need to develop channels and tactics that will deliver your development to the right people, on the channels they spend their time on, and stay ahead of the competition in a space where branding and storytelling are becoming increasingly important.

Read More
James Fenner James Fenner

Five reasons why you should brand your property project

The construction industry is expanding at a rate that has never been seen before. More than ever, in this age of ferocious competition, it is crucial that your development project stands out from the crowd. Branding a building is one way to achieve that goal.

Read More
James Fenner James Fenner

Should you work with a property marketing agency? 

 Can you do your own property branding? A debate on whether you should accomplish you need a strategic partner to help you build a strong personal brand, or can you accomplish it on your own? It's more of a "could vs. should" debate than anything else.

Read More
James Fenner James Fenner

Thirty six simple yet powerful ways to promote property.

While agents are still important, prospective buyers are increasingly looking to do their own research online before meeting with any professionals. Most homebuyers (92%) start their search for a new home online, and agents can take advantage of this by maintaining an active presence there.

Read More
James Fenner James Fenner

Effective property marketing

Knowing your goals, your property's best features, your ideal clientele, and the properties in your market space will help you develop a comprehensive marketing plan.

Read More
James Fenner James Fenner

Tips on writing a marketing plan.

In the property industry, what constitutes a marketing strategy? A property business's marketing plan details the steps you'll take to attract potential clients, close the deal with them, and keep them as customers for the long haul.

Read More
James Fenner James Fenner

How to write a property marketing plan

An annual property marketing plan should detail your approach, budget, intended clientele, and anticipated results. A property marketing plan is a blueprint for how you'll go about promoting your company to potential clients.

Read More
James Fenner James Fenner

The Importance of digital marketing in the property industry

We know from experience that most luxury property marketing strategies fail to acquire traction in the marketplace when they rely solely on agents’ sales. Property sales finance an increasing number of mixed-use projects, with 80-90% of upmarket and luxury hotel developments include some sort of residential component.

Read More