James Fenner James Fenner

The 90-Day pre-sale system for larger Unit schemes

Achieving a fast, reliable pre-sale velocity is no longer a luxury—it’s a funding and risk management imperative for UK city-centre developers in late-2025. With market uncertainty, evolving regulation, and increased competition, the developers who consistently deliver larger unit pre-sale schemes rarely rely on luck or generic campaigns. Instead, they deploy a disciplined, repeatable 90-day pre-sale launch system engineered to front-load demand, compress timelines, and draw out committed buyers from day one

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