SPRING

POSITIONING • NAMING • VISUAL IDENTITY • VERBAL IDENTITY CONTENT CREATION • MARKETING APPLICATIONS

The image features the logo of a fitness brand called Skring, with the tagline 'Make Your Move' written below. The background is a solid coral color, and the logo includes stylized white arrows pointing to the right, forming part of the letter 'R' in the word 'Skring'.

SPRING IS A HOME-BUYING AND PART EXCHANGE SERVICE FOR CUSTOMERS REQUIRING A QUICK SALE, OFTEN WITHIN 7 DAYS. ​

BACKGROUND

National Property Exchange (Spring’s former name) faced challenges with its outdated brand and website, despite being an early market entrant. To drive growth, it was crucial to shift customer perception from viewing it as a subpar option to recognising it as the clever way to sell.

A visual branding board with sections for belief, tagline, logotype, brand property, iconography, color palette, typography, and imagery. The belief is "Give People Freedom," the tagline is "Make Your Move," the logotype is styled as "SING" with one letter incorporating an arrow, and the brand property features double arrow icons. Iconography shows mobile and house icons, color swatches include shades of red and blue, typography displays font samples for regular and bold text, and imagery contains photos of people and outdoor scenes.
A concentric circle diagram illustrating core values around the central concept of freedom. The innermost circle reads 'FREEDOM' in bold. The next ring emphasizes 'CORE THOUGHT.' Further outward, the rings list layers labeled 'VALUES,' 'PERSONALITY,' and the outermost ring includes qualities such as 'CAN DO,' 'FRIENDLY,' 'GENUINE,' with prompts like 'Don't ask why ask why not,' 'Go above and beyond,' and 'Do the right thing'.

SOLUTION

A comprehensive rebrand was necessary. The process began by defining the vision, centred on 'Freedom’. ​

The name 'Spring' naturally emerged, leading to the creation of a fresher, more modern brand identity. We then implemented the new brand across various channels, including a revamped website featuring new content like instant valuation tools and multimedia elements.

Since the relaunch, business has flourished, with the client feeling they now operate in a different league compared to their competitors. The transformation has positioned Spring Property Exchange as a forward-thinking leader in the property market.​

A woman smiling outdoors with bubbles floating around her during spring.
A mortgage calculator interface showing an estimated home value of 400,000 pounds, with options indicating the user has a mortgage of 190,000 pounds, owns a freehold home located in an urban area, and the home needs a little work. It includes a spring offer for a mortgage at 348,000 pounds, with additional details on stamp duty, mortgage amount, and net proceeds.
Three digital advertisements on a tiled wall, with one sign on an escalator, promoting real estate services with images of children jumping on a beach and a woman jumping, along with slogans and a website link.
A dark blue advertisement poster with white and red text promoting house selling services, featuring the Spring Move company logo and website.
Homepage of a real estate service website offering a spring home selling promotion with sections on how the service works, instant offer form, and customer testimonials.
Solid coral-colored square background.
Solid pink background
Solid coral-colored background

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