SPRING

POSITIONING • NAMING • VISUAL IDENTITY • VERBAL IDENTITY CONTENT CREATION • MARKETING APPLICATIONS

SPRING IS A HOME-BUYING AND PART EXCHANGE SERVICE FOR CUSTOMERS REQUIRING A QUICK SALE, OFTEN WITHIN 7 DAYS.

BACKGROUND

National Property Exchange (Spring’s former name) faced challenges with its outdated brand and website, despite being an early market entrant. To drive growth, it was crucial to shift customer perception from viewing it as a subpar option to recognising it as the clever way to sell.

SOLUTION

A comprehensive rebrand was necessary. The process began by defining the vision, centred on 'Freedom’.

The name 'Spring' naturally emerged, leading to the creation of a fresher, more modern brand identity. We then implemented the new brand across various channels, including a revamped website featuring new content like instant valuation tools and multimedia elements.

Since the relaunch, business has flourished, with the client feeling they now operate in a different league compared to their competitors. The transformation has positioned Spring Property Exchange as a forward-thinking leader in the property market.

Other projects

THE EVENTS ARM OF MANSION HOUSE, CITY OF LONDON

THE LUXURY TRAVEL BRAND WITHIN THE TUI PORTFOLIO

A ZERO CARBON, A-RATED ENERGY EFFICIENT RESIDENTIAL DEVELOPMENT

A CONSORTIUM OF ELEVEN PROFESSIONAL CYCLING TEAMS

54 SHARED OWNERSHIP APARTMENTS AND 5 PRIVATE SALE TOWNHOUSES

CROWDFUNDING PLATFORM TO HELP SMALL BUSINESSES GAIN FUNDING

LUXURY BOUTIQUE APARTMENTS IN COVENT GARDEN, LONDON

181 SHARED OWNERSHIP APARTMENTS IN EARLSFIELD, LONDON

COMMERCIAL DESIGN AND FIT OUT BUSINESS IN UAE

12 APARTMENTS ON GLOUCESTER ROAD, SOUTH KENSINGTON, LONDON

GLOBAL DIGITAL MARKETING AGENCY SEEKING ECOVADIS RATING

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