THE ARTS HOUSE

POSITIONING • NAMING • BRANDING • CONTENT CREATION • DIGITAL APPLICATIONS • MARKETING APPLICATIONS

12 APARTMENTS ON GLOUCESTER ROAD, SOUTH KENSINGTON, LONDON

BACKGROUND

The challenge that The Arts House presented was creating a brand story from nothing. As a building with very little heritage and in an area not known for high-end residential living, the developer wanted to push for higher property values. To achieve this target, therefore, we had to create an emotional connection with the development ourselves.

SOLUTION

Within walking distance were several galleries and auction houses, and most notably the Royal College of Art, who we approached to collaborate with us in imagining the Arts House. With beautiful illustrations, classy photography, distinct branding and two winning pieces of work from the College’s star students, we had a masterpiece in the making. All apartments were sold within 12 months of completion.

Map of central London showing landmarks like Kensington, Chelsea, Knightsbridge, Hyde Park, Green Park, and the River Thames with icons indicating museums, galleries, palaces, shopping, dining, and transit stations.

Historical illustration of a multi-story building cutaway showing various rooms and scenes from different time periods, with people, cars, and cityscape background.

Laptop displaying a website with line art of a building and an illustration of a man and woman in front, with the text "LIVE INSPIRED" across the center.

A laptop displaying a website for The Arts House in South Kensington, featuring a modern living room with high ceilings, large windows, a white sofa with brown cushions, a black coffee table, and dining area with tables and chairs, with the words "Live Inspired" overlaid on the image.

Interior view of a modern staircase entryway with black and white decor, including a staircase with gray carpet, black balusters, a black table with a floral arrangement, geometric patterned floor tiles, and contemporary wall lighting.

Modern living room with white walls, large windows, green and beige furniture, a white marble kitchen island, and a chandelier.

A large historic-style brick apartment building with multiple floors, lit windows, and decorative white architectural details at dusk.

Other projects

THE EVENTS ARM OF MANSION HOUSE, CITY OF LONDON

THE LUXURY TRAVEL BRAND WITHIN THE TUI PORTFOLIO

A ZERO CARBON, A-RATED ENERGY EFFICIENT RESIDENTIAL DEVELOPMENT

A CONSORTIUM OF ELEVEN PROFESSIONAL CYCLING TEAMS

54 SHARED OWNERSHIP APARTMENTS AND 5 PRIVATE SALE TOWNHOUSES

CROWDFUNDING PLATFORM TO HELP SMALL BUSINESSES GAIN FUNDING

LUXURY BOUTIQUE APARTMENTS IN COVENT GARDEN, LONDON

181 SHARED OWNERSHIP APARTMENTS IN EARLSFIELD, LONDON

COMMERCIAL DESIGN AND FIT OUT BUSINESS IN UAE

GLOBAL DIGITAL MARKETING AGENCY SEEKING ECOVADIS RATING

Back to work