THE COLYER

POSITIONING • NAMING  • BRANDING  • CONTENT CREATION  • MARKETING APPLICATIONS

LUXURY BOUTIQUE APARTME NTS IN COVENT GARDEN, LONDON. ​

website about The Colyer, with sections for history, the area, gallery, and contact, featuring a red, black, and white color scheme.

BACKGROUND

The task to brand a former film set seems like a dream come true, but with the location in a low-profile area, and having both apartments and townhouses, we still needed to ensure the property’s appeal outweighed this potential hurdle.

Several of the apartments sold pre-completion and the rest followed soon after which made this project music to the client’s ears. ​

Close-up of a red brochure titled 'The Colyer, Coventry' on a gray surface.

SOLUTION

We made the most of the building's rich creative history, where Ken Colyer brought New Orleans jazz to London. We knew the jazz angle would strike a chord with our target audience – those looking to move into the city's vibrant heart and enjoy the area’s cultural clout. ​

We commissioned a very special photographer and Japanese illustrator to set a pitch-perfect tone for the apartments. The free flowing 'parallax website' perfectly reflected the apartments’ fluid design.

A lively cartoon scene of a jazz band performing on a stage with an audience enjoying the music in a fancy restaurant setting. The band includes a guitarist, a saxophonist, and a singer passionately singing with a microphone. The restaurant has elegant decor, with guests sitting at tables, some with glasses of wine, watching and listening to the performance.
A colorful illustration of a city street with people walking, storefronts, red brick buildings, and a vintage green car parked on the cobblestone sidewalk.
website with a dark background, red sidebar menu on the left including options like Home, History, The Area, The Apartments, Gallery, Contact, and a logo at the bottom. The main section has white text that says 'The Colyer, Covent Garden' with a logo below.
Open laptop displaying a real estate website showcasing a modern apartment interior with living and dining areas, light-filled with contemporary furniture and decor.

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