STEEPS

POSITIONING • VISUAL IDENTITY • MARKETING APPLICATIONS 

Black background with white text that reads "STEEPS."

STEEPS IS AN APPLE CIDER VINEGAR BASED DRINK WHICH GETS YOUR METABOLISM AND DIGESTION FIRING ON ALL CYLINDERS​

Three bottles of Steeps One Shot Hot dietary shots in original, honey+, and citrus flavors against a red background, with bold white text stating "Steeps. The one shot your body needs."

BACKGROUND

This venture centred on marketing a spicy concoction to today's health-conscious crowd. Our task was to make this item shine in a vast sea of wellness and fitness offerings. We also faced the hurdle of tackling a product and industry unfamiliar to us.​

A bottle of Steep's One Shot Original plant-based health shot on a red background with bold white text stating, 'RAW VEG. NOT ROCKET SCIENCE.'
A bottle of Steeps One Shot Original plant-based supplement against a yellow background.

SOLUTION

How did we achieve distinction? Drawing on the zesty nature and health perks of Steeps, we branded it as 'human rocket fuel'. This bold stance called for a striking visual identity, so we chose a strong, eye-catching font and a diverse colour scheme to give each flavour its own unique appeal.

With a vital backstory to this organic beverage, and its roots set in the history of herbal remedies, it’s exciting to see where this wonderful brand becoming the top-selling fire cider in the UK.​

Bold white text on a black background reads, 'Become a master of self defense.' Below are three bottles labeled 'Steeps' with the word 'One' visible on each, suggesting a product related to self-defense.
Three bottles of Steeps One-Shot plant-based fuel shots in citrus, honey, and original flavors on a red background with text saying, Rocket fuel for humans, a badge labeled Great Taste 2020, and handwritten note saying Try our new flavours with an arrow pointing at the bottles.

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