STEEPS
POSITIONING • VISUAL IDENTITY • MARKETING APPLICATIONS
STEEPS IS AN APPLE CIDER VINEGAR BASED DRINK WHICH GETS YOUR METABOLISM AND DIGESTION FIRING ON ALL CYLINDERS
BACKGROUND
This venture centred on marketing a spicy concoction to today's health-conscious crowd. Our task was to make this item shine in a vast sea of wellness and fitness offerings. We also faced the hurdle of tackling a product and industry unfamiliar to us.
SOLUTION
How did we achieve distinction? Drawing on the zesty nature and health perks of Steeps, we branded it as 'human rocket fuel'. This bold stance called for a striking visual identity, so we chose a strong, eye-catching font and a diverse colour scheme to give each flavour its own unique appeal.
With a vital backstory to this organic beverage, and its roots set in the history of herbal remedies, it’s exciting to see where this wonderful brand becoming the top-selling fire cider in the UK.
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