BACKGROUND

We collaborated with Frasers Property on two office buildings in Chineham Park. We soon noticed the park's outdated image was hindering business, especially with a new business park in town. It became clear that we needed to revamp the park's positioning to appeal to prospective tenants and make it more relevant in the current market.

SOLUTION

Prior to the positioning we needed to agree the roles of each of the brands within the park so developed their brand architecture.

We the re-positioned Chineham Park as 'a place to thrive', both for businesses and employees. Following this, we updated the visual identity to create a more contemporary and energetic feel, including a versatile brand asset for use across various elements.

For the website, dynamic content was crucial to digitally enliven the brand, so we created a series of short films. We then redesigned the site, incorporating additional features to modernise it.

Other projects

THE EVENTS ARM OF MANSION HOUSE, CITY OF LONDON

THE LUXURY TRAVEL BRAND WITHIN THE TUI PORTFOLIO

A ZERO CARBON, A-RATED ENERGY EFFICIENT RESIDENTIAL DEVELOPMENT

A CONSORTIUM OF ELEVEN PROFESSIONAL CYCLING TEAMS

54 SHARED OWNERSHIP APARTMENTS AND 5 PRIVATE SALE TOWNHOUSES

CROWDFUNDING PLATFORM TO HELP SMALL BUSINESSES GAIN FUNDING

LUXURY BOUTIQUE APARTMENTS IN COVENT GARDEN, LONDON

181 SHARED OWNERSHIP APARTMENTS IN EARLSFIELD, LONDON

COMMERCIAL DESIGN AND FIT OUT BUSINESS IN UAE

12 APARTMENTS ON GLOUCESTER ROAD, SOUTH KENSINGTON, LONDON

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