PARK HOUSE

POSITIONING • RE BRANDING • DIGITAL SALES TOOLS • CONTENT CREATION • MARKETING APPLICATIONS

31,900 SQ FT OF PRIME COMMERCIAL SPACE IN MAYFAIR, LONDON.

BACKGROUND

We were asked to rebrand and market the top floors of a premium commercial space on Oxford Street, London. Despite the space being visually striking, due to its configuration it was incredibly difficult for potential occupiers to see how they could use the space to their advantage. Also, due to it being on the market for three years, we had to get Park House noticed again and overcome agent apathy.

SOLUTION

The key task was to visualise the spaces various potential uses. Though a blend of CGI and technology we were able to take the potential occupier through a range of augmented reality tours. The on-site app experience was mirrored online.

We developed a brand identity inspired by the broad skyline views that the top two floors afford. We created innovative marketing materials to spotlight Park House's numerous benefits for occupants. After standing empty for three years, the space was leased within six months of the marketing launch

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