PARK HOUSE

POSITIONING • RE BRANDING • DIGITAL SALES TOOLS • CONTENT CREATION • MARKETING APPLICATIONS

31,900 SQ FT OF PRIME COMMERCIAL SPACE IN MAYFAIR, LONDON.

Modern lobby with black chairs, small tables, a high glass ceiling, and a staircase with glass railing on the right.

Modern office space with high arched glass ceiling, multiple workstations, a staircase with orange steps, and a green wall on the right.

BACKGROUND

We were asked to rebrand and market the top floors of a premium commercial space on Oxford Street, London. Despite the space being visually striking, due to its configuration it was incredibly difficult for potential occupiers to see how they could use the space to their advantage. Also, due to it being on the market for three years, we had to get Park House noticed again and overcome agent apathy.

Modern office space featuring a row of lime green chairs and round tables on a staircase overlooking an open workspace with desks, chairs, and large windows, with informational text and icons on the right side about space features.

Floor plans of Level 7 and Level 8 at Park House, London W1, indicating available office spaces and their sizes in square feet, with color-coded sections showing different square footage ranges.

SOLUTION

The key task was to visualise the spaces various potential uses. Though a blend of CGI and technology we were able to take the potential occupier through a range of augmented reality tours. The on-site app experience was mirrored online.

We developed a brand identity inspired by the broad skyline views that the top two floors afford. We created innovative marketing materials to spotlight Park House's numerous benefits for occupants. After standing empty for three years, the space was leased within six months of the marketing launch

Exterior view of a modern, glass office building located at a busy city intersection on a sunny day, with pedestrians and cars nearby, and clear skies with some clouds.

Modern interior space with white walls, large windows, display boards, and a purple wall with constellation graphics.

Map of London Underground stations showing lines, stations, and distances, with a gradient background from purple to pink.

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