ROQQETT

POSITIONING • VISUAL IDENTITY • MARKETING APPLICATIONS 

Logo of Roggett, featuring a stylized blue arrow pointing upwards to the left.

ROQQETT IS A FINTECH START UP PAYMENT GATEWAY WHICH PROVIDES A UNIFIED CHECKOUT FOR BUSINESSES AND A SAFER AND PERSONALISED PLATFORM FOR CONSUMERS. ​

A train station platform with an advertisement for Roqqett, showing a group of three people happily talking and drinking coffee inside a cafe. A woman in a leopard print coat walks past, holding a coffee and a brochure.

BACKGROUND

We were asked to rebrand and market the top floors of a premium commercial space on Oxford Street, London. Despite the space being visually striking, due to its configuration it was incredibly difficult for potential occupiers to see how they could use the space to their advantage. Also, due to it being on the market for three years, we had to get Park House noticed again and overcome agent apathy.​

A circular diagram illustrating the components of positive change, with core thought at the center. Surrounding core thought are core ideas such as values, responsible actions, empowering everyone, and being brave. The outer ring includes concepts like personality, responsibleness, dynamism, friendliness, and eco-appropriateness.
Two iPhone screens showing home screen and notification. The notification indicates a payment of £39.00 paid via Roqett, with the time 9:41 and date Wednesday, September 12. The home screen displays app icons including FaceTime, Calendar, Roqett, Camera, Mail, Clock, Maps, Weather, Reminders, Notes, Stocks, News, Books, App Store, Podcasts, TV, Health, Home, Wallet, and Settings.

SOLUTION

Roqqett approached us with a unique concept, unsure how to effectively market their product to both retailers and consumers. They'd started some brand work, but it wasn't cohesive and needed to fit with their planned marketing efforts to show how it could be used.​

Digital advertisements on a wall near an escalator in a public space, featuring promotional content for a payment platform. The center ad shows two women talking, one holding a drink, with a logo and website URL at the bottom. The two side ads contain text promoting cashless payments, with the brand name 'Raqqett' and simple messaging.
Large outdoor billboard on brick wall showing young adults smiling and holding drinks, with the text 'just me' and a triangle logo, and the website roqett.com.

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