THE SET

POSITIONING • VISUAL IDENTITY • MARKETING APPLICATIONS

CONVERSION OF A FORMER FILM STUDIO INTO APARTMENTS AND TOWNHOUSES IN BATTERSEA, LONDON

Web page displayed on a laptop screen showcasing a film studio's history and featuring photos of three people, including a man with blond hair and a woman speaking at a film set.

BACKGROUND

The task to brand a former film set seems like a dream come true, but with the location in a low-profile area, and having both apartments and townhouses, we still needed to ensure the property’s appeal outweighed this potential hurdle.

The image shows two identical horizontal banners for the production "The Fifteen & Four" presented by Chameleon London, with details about the show, actors, and contact information.

SOLUTION

Striking the right balance between the building’s celluloid heritage and the apartments’ modern design was critical.

The brand needed to stand out, while also ‘framing’ the product. Drawing on some interesting film history of the building, striking branding, films and of the time cutting-edge tools like virtual reality, The Set became a box office hit.

Interior of a modern kitchen with beige cabinets, black chairs around a wooden dining table, vases and decorative items on the table, large windows, and a framed line art picture on the wall.

Black and white promotional flyer for a film or TV show titled 'Picture This,' featuring a portrait of a man in a suit and tie, with text describing a contemporary urban setting with historic architecture and a Victorian facade.

A black and white popcorn container with images of people performing gymnastics, labeled "The Set", filled with popcorn, with some popcorn spilled at the base.

A film set with vintage movie cameras, two director chairs labeled 'THE SET,' and a brick wall backdrop.

Other projects

THE EVENTS ARM OF MANSION HOUSE, CITY OF LONDON

THE LUXURY TRAVEL BRAND WITHIN THE TUI PORTFOLIO

A ZERO CARBON, A-RATED ENERGY EFFICIENT RESIDENTIAL DEVELOPMENT

A CONSORTIUM OF ELEVEN PROFESSIONAL CYCLING TEAMS

54 SHARED OWNERSHIP APARTMENTS AND 5 PRIVATE SALE TOWNHOUSES

CROWDFUNDING PLATFORM TO HELP SMALL BUSINESSES GAIN FUNDING

LUXURY BOUTIQUE APARTMENTS IN COVENT GARDEN, LONDON

181 SHARED OWNERSHIP APARTMENTS IN EARLSFIELD, LONDON

COMMERCIAL DESIGN AND FIT OUT BUSINESS IN UAE

12 APARTMENTS ON GLOUCESTER ROAD, SOUTH KENSINGTON, LONDON

Back to work